D'après DRAPERS LYLE & SCOTT aurait vu ses ventes baissées de façon sensible alors que les autres marques de mode jeune en GB sont en hausse. Pour enrayer cette baisse la direction a restructuré ses activités sous la direction d'un nouveau PDG venant des produits d'entretien pour WC et cuisine puis des médicaments engagé via Twitter. La création d'une ligne de slips et caleçons est aussi une des bouées espéré pour sen sortir.
L'agent en FRANCE qui avait repris l'excellent travail réalisé depuis de longues années aurait lui démissioné après une chute grave des ventes et la perte de beaux points de vente qui existaient. Quel dommage que cette belle marque soit dans cet état. Nous lui souhaitons de se redresser.
Lire l'article en Anglais:
Lyle & Scott has announced a major restructure, creating three separate divisions and widespread changes to employees’ roles as a result.
The company has been carved into three – a sportswear division, footwear and accessories, and fashion. Each arm will be led by a director “to improve efficiencies and inevitably drive the brand forward”.
Lyle & Scott is also launching an underwear range, which will sit within the footwear and accessories arm.
The young fashion brand, which appointed new chief executive Philip Oldham in December, has hived off its sportswear into a new division as it looks to return to growth. Its most recent set of results, for the year to March 31, 2013, showed a decline in sales of 7.6% to £29.7m, and a drop in margins from 45.7% to 45.1%
Staff were told yesterday (May 1) that their roles will sit within one of the specific divisions from the summer.
One well-placed source told Drapers there was concern among staff about their futures, but a Lyle & Scott spokeswoman insisted there would be no job losses.
Instead the company plans to increase its head count, she said.
Earlier this week, Lyle & Scott took out an advert in the Metro newspaper saying it was “looking for the next purple cow”.
Roles it is looking to fill include product development, creative teams, graphic design, innovations, human resources and account managers.
It is running a speed-dating recruitment event on May 6, in which hopeful candidates will be given a 15-minute slot with the board of directors.
The recruitment of Oldham for his £250,000 role was also unorthodox, as he was hired through a Twitter campaign. He joined from the pharmaceutical sector, most recently leading the manufacturing, marketing and sales teams at AstraZeneca. Before that he worked at personal hygiene products manufacturer Kimberly-Clark.
Readers' comments
Tinkering with the problem if you ask me, this brand has probably one of the worst management teams out there and rather than moving a few rolls around they should have rolled a few heads
Young fashion brand Lyle & Scott has hired a fashion novice as its new chief executive after turning to social media to recruit for the position.
Philip Oldham clinched the £250,000-a-year role after submitting a video application that owner Sue Watson said had her “engaged from the first minute”. He was responding to a social media campaign carried out in partnership with headhunter Beringer Tame that kicked off with the tweet “Wanted: #CEO for our iconic British fashion brand. £250k basic salary. Corporate Journeymen need not apply.”
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